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Use the Foundation of Existing Patients to Build Your Practice
November 13th, 2009 by admin
Ever heard of referral based marketing? It simply means using the resources your already have on hand to acquire new patients. A chiropractic newsletter can implement this type of marketing. It’s a fact that it is much less expensive to market to existing patients than to go out attempt to acquire new ones. Therefore, to fill in those marketing gaps created by a limited budget a monthly newsletter provides a continuous connection with patients. Add to that the portability and convenience of a newsletter, it can be shared with friends when the opportunity arises. Building your practice on the foundation of existing patients is just good business.